Cyclical Nature

Names go in cycles. What's old becomes new again. The Emma popular in 2000 might be your daughter's name in 2030.

Data Shows

Social Security data tracks name trends beautifully. You can literally watch names rise and fall over decades.

Timing Your Choice

If you want your child to be unique, avoid top 10 names. But don't avoid a name you love just because it's popular - popularity fades.